Why choose us?

  • A range of products that is complete in terms of  pharmaceutical formats, treatment indications and price
  • Pharmaceutical quality and compliance with sector standards
  • Formulas tested to be safe, effective and stable over time
  • Knowledge of pharmacy and retail dynamics
  • Flexibility and attention to client needs in the different markets 

Probiotics with vitality certified until their expiry date.
Only active live microorganisms can be called probiotics and therefore effective. The probiotics in the Prolife line are the first in Europe with certified vitality from production to product expiry date. This certification is issued by CSQA, an independent Italian certifying body, accredited for the food and dietary supplements sector.



How we guarantee quality and efficacy

Dry-Fill Process: this exclusive process developed by Zeta Farmaceutici maintains the Free Water (Aw) values below 0.1 during production. Only a free water (Aw) value below this level, already during the initial production stages, will guarantee survival and vitality of the probiotics in the long term.

Packaging: To keep Aw values low throughout the life of the product, in collaboration with the main primary packaging manufacturers, we have developed and selected various solutions that protect the probiotics from humidity. Our laboratory analyses have shown that the selected packaging, combined with the Dry-Fill Process, guarantees stability of the product until its natural expiry date.

Study of colonisation and acid resistance.
In-vivo studies have shown that the strains in Prolife 10 and Prolife Lactobacilli reach the intestine alive and vital, naturally resisting the gastric acid. We have also shown that the same strains massively colonise the intestine for the period of time necessary to remodel the microbiota and reestablish equilibrium.

Studies to determine the metabolic profile
In-vivo studies have shown that, thanks to the multi-strain approach, Prolife 10 and Prolife Lactobacilli use a wide variety of substrates and produce different kinds of metabolites able to interact with the gut microbiota to promote equilibrium, diversification and wellbeing. The various metabolites perform and activate numerous reactions that help the host’s wellbeing.

Vitamins and minerals
MASSIGEN Magnesium and Potassium

One of the leaders in Italy in the pharmacy and drugstore channel for mineral supplements. It offers a complete solution for the recovery of physical and mental energy. Available in Classic, Zero-sugar Classic and Zero-sugar Strong versions, for when there is a greater need for mineral salts.

MASSIGEN Quick Recovery

A line of energy-tonic dietary supplements studied to meet increased needs in spring and autumn and especially during the winter. Massigen Quick Recovery in fact helps to restore suitable energy levels during convalescence. Also excellent for those who do sport, to be taken before or after activity or training.

Quick Recovery:
dietary supplement with creatine, carnitine, arginine, glutathione, astaxanthin, vitamins, and magnesium. Blood orange flavour. Free from gluten, lactose, colourants, aspartame, saccharin.

Zero-sugar Quick Recovery:
Dietary supplement with creatine, carnitine, arginine, glutathione, astaxanthin, vitamins, and magnesium. Low calorie content. Blood orange flavour. Free from gluten, lactose, colourants, aspartame, saccharin

Quick Recovery Energy plus:
dietary supplement with beta-alanine, no fewer than 3 g of carnitine, arginine, magnesium, vitamins. Blood orange flavour. Free from gluten, lactose, colourants, aspartame, saccharin.

MASSIGEN Vitamins and Minerals

The vitamins and minerals line is much more than just dietary supplements. There is the history of Marco Viti, a company of pharmacists since 1933. There is the quality of Italian pharmaceutical research, recognised worldwide.
There are high concentrations of ingredients and specific answers to everyone’s needs. And there is a company system with 7 quality and safety certifications.

13 vitamins 9 minerals
12 vitamins and 8 minerals effervescent
Multi B plus
Multi B
Vitamin D 2,000 I.U.
Vitamin C

Joints and bones

For joint and muscular pain. Artrogen offers a line of products in pharmacies and drugstores to meet any and all needs related to treating joints and muscles.

Artrogen joints

Vitamin C-enriched formula that helps normal cartilage function in joints. Artrogen joints contains:

  • EPA and DHA
  • Glucosamine
  • Vitamin C
  • Hyaluronic acid sodium salt
Artrogen Advance joints

With 5 grams of Fortigel® bioactive collagen peptides, used in a high concentration to regenerate joint cartilage. The FORTIGEL® bioactive peptides are rapidly absorbed without deteriorating thanks to the patented formula.

Artrogen joint cream

A topical natural aid. Formula with natural-origin functional ingredients. Dermatologically tested. Formula enriched with:

  • Arnica and extract of black willow: with soothing and calming properties for relief of the affected area
  • Capsaicin and methyl nicotinate: suitable for localised pain and swelling
  • Omega-3 and Omega-6 from linseed oil: average content per 100 g per 2 pearls % NRV for an eudermic soothing action
Artrogen DM neck/lower back pain relief

Medical device to help in the treatment of localised muscular pain in the neck/lower back. Triple action. Protective, hydrating and emollient, meaning it can also be used during physical exertion. Constant 24-hour protective action on the affected area.


An ally for bone wellbeing. With vitamin D3 and vitamin K to promote calcium absorption and deposit in bones, without causing calcification of the arteries or heart.

Heart and nervous system
Viti Cholesterol

Viti Cholesterol is a dietary supplement containing extract of Olive (Olea europea L.), which helps lipid metabolism. It contains Monacolin, Oleuropein, EPA and DHA, Hydroxytyrosol.
Extract of Olea europea L. helps to maintain normal blood circulation. 
Monacolins are molecules obtained from fermented red rice and they help to maintain normal levels of cholesterol in the blood. Olive oil polyphenols like hydroxytyrosol help to protect haematic lipids against oxidative stress.  EPA and DHA are polyunsaturated fatty acids useful for blood pressure and heart function.
Free from gluten and lactose.

Omega3 Viti Multi-action

The best-selling Omega-3 in Italy in pharmacies and drugstores. With a high concentration of EPA and DHA. Each pearl contains 375 mg of EPA and 250 mg of DHA. With no aftertaste. Certified with 5 IFOS stars, the highest level possible. The fish oil is purified using a molecular distillation process at a low temperature and low pressure to give a product that complies with the strict European Pharmacopoeia standards.

Two sizes.
60 pearls and maxi 240 pearls


For normal functioning of the nervous system.  Vitialgin is a dietary supplement containing alpha-lipoic acid, palmitoylethanolamide. Vitamins B1, B2 and B6 help the normal function of the nervous system. Vitamin E helps to protect cells from the effects of free radicals, with an anti-oxidant action. With Palmitoylethanolamide (PEA): a substance with analgesic and anti-inflammatory properties that is produced naturally by the human body. It modulates the inflammatory response.

Marco Viti Dermatological Line

The Marco Viti dermatological line has been studied as a solution for all the family’s skin problems.
Ideal for sensitive and problematic skins.

Each product is characterised by:

  • Maximum attention to the formula
  • Maximum dosage of active ingredients
  • Free from SLS, SLES, sulphates 
  • Free from parabens, silicones, alcohol, colourants, fragrance
  • Free from petroleum jelly oil, paraffin, lanolin and animal-origin derivatives
  • Dermatologically tested on sensitive skin
  • Hypoallergenic product
  • Tested for nickel, chromium, cadmium, cobalt, arsenic, antimony, lead
  • Microbiological pureness tested or guaranteed
Viti Ceramides Cream

Complex of 3 plant ceramides, cholesterol, fatty acids and phytosphingosine
It repairs the skin’s integrity and restores its It repairs the skin’s integrity and restores its protective barrier.

Viti Vitamin E Lipogel

With vitamin E 30%
Emollient and protective action for dry and very dry skin.

Viti Hyaluronic Cream

Hyaluronic acid 0.2%
It repairs the skin’s integrity.

Viti Panthenol Cream

Panthenol 5%
Hydrating soothing action for reddened and irritated skin

Viti Vitamin E Cleanser

Vitamin E 5% and plant glycerol
Cleansing action for dry and very dry skin on the face and body.

Viti Vitamin B3 Cream

Vitamin B3 and zinc lactate
Purifying action on skin prone to acne.

Viti Vitamin B3 Cleanser

Vitamin B3 and zinc lactate
Cleansing action on skin prone to acne.

Viti Hyaluronic Ag Cream

Hyaluronic acid 0.2% and metallic silver 0.1%
It repairs the skin’s integrity 

AmidoMio. The line with RICE STARCH for the delicate skins of children and the whole family.

RICE STARCH is a very fine, natural powder made up of spherical particles. It adheres to the skin and, of all the starches, it is the one with the best moisture-absorbing properties. It absorbs up to 50% of its weight, swelling to create a natural slow-release film that hydrates.
EuPhidra AmidoMio has rice starch as its main functional ingredient in order to “let the skin rest”.

    maintaining and restoring the correct levels of moisture on the skin.
  • It CALMS
    itching and reddening, forming a protective, soothing micro film.
    against skin reaction, stress and chafing, compacting the epidermal barrier.

Hypoallergenic formulas dermatologically tested on sensitive skin.
Products tested for 7 heavy metals.






Facial Care Range

100% Italian production is based on our pharmaceutical experience. EuPhidra cosmetics are produced using purified water and analyses at every stage of production guarantee their microbiological pureness. 
The formulas are dermatologically tested with skin patch tests under medical supervision and for the presence of traces of 7 heavy metals with the total extraction method.

Each product is the result of listening to the market and consumers to combine efficacy, a feel-good factor and pleasant use.


Permanent colour with hyaluronic acid: more hydration and volume, softer shinier hair.

Eupdhira ColoProXD

ColoProXD is safe and extra-gentle. Free from ammonia, resorcin, parabens. 
It does not contain para-phenylenediamine, replaced by para-toluenediamine. The 11 blonde and red colours are also completely free from phenylenediamines (para-phenylenediamine and para-toluenediamine).  
Tested on sensitive skin for irritation, itching and reddening.